Founded in 1995, DITA has reinvented eyewear by transcending conventions, creating discreet luxury with products ranging from bold-looking frames to new interpretations of timeless shapes through innovative technology.

With over 25 years of engineering and partners at the highest levels of manufacturing, DITA's expertise is unmatched, earning a coveted reputation as a true leader in optical innovation.

DITA has a cult following and is a must have accessory for many celebrities, musicians, athletes and fashion industry insiders around the world.