Literally “God Cannot Destroy Streetwear” or - in one of the thousand interpretations - “I swear I'll stop tomorrow”. A contemporary language used by Giuliano Calza, creative director of GCDS, which pervades the collections of this brand, born in Milan in 2015, with the clear aim of speaking directly to his peers. Succeeding.

In GCDS the logo becomes part of the design again, as if it were a decoration or embellishment. A hymn to streetwear, which interrupts, with a charge of energy and irreverent irony, years of minimalism and understatement. Particularly noteworthy: the entire production of the garments is limited to the cities of Bergamo and Barletta.